Market manipulation in any form undermines capital market integrity and could lead to foundation-eroding doubts about the actual value of any business. We saw this very phenomenon come to life at the beginning of 2021 — when GameStop stocks soared to bewildering levels in a matter of days, despite steep quarterly sales declines, as a result of retail investors driving up the price artificially. For many, the GameStop frenzy, along with a host of other longstanding issues in venture capital, threw the issue of ethical investing into sharp relief. Dan Conner shares why those in the VC sector should commit to abiding by a venture capital code of ethics.